The Eletre is a new icon from Lotus. It is the latest in a long line of Lotus road cars whose name begins with the letter E, and means ‘Coming to Life’ in some Eastern European languages. It’s an appropriate link as the Eletre marks the start of a new chapter in the history of Lotus – the first accessible EV and the first SUV.

The immersive experience with the Lotus Eletre begins before the driver has reached the car. Pressing the button on the key or smartphone app activates a moment of theatre that’s unique in the automotive world. The car’s exterior lights run through a short sequence, the active front grille ‘breathes’ and the illuminated flush door handles deploy. The experience is repeated inside the car as the door closes behind the occupant.

Ben Payne, Head of Studio at LTCC, said: “This walk-up sequence is a ‘peacock moment’ – a little ‘showing-off’ that highlights the Eletre’s engaging personality. It’s a visual expression of a car coming to life, and a metaphor for the reinvention of the Lotus business and brand which begins with the Eletre.”

From the very earliest discussions about the car and its position at the heart of the Vision80-led transformation of Lotus, the Eletre was to be a showcase for how a Lotus can deliver performance-oriented driving thrills and refinement outside of the traditional sports car segments.

It is ‘Born British Raised Globally’ and that is more than a slogan. It has defined a rewarding collaborative process which has set the standard for the development and quality of the next generation of Lotus performance cars.

The fundamentals of what makes the Eletre a Lotus were established in Hethel, UK – the iconic home of Lotus since 1966. The global Lotus team worked together to deliver the strategic direction for the forthcoming range of Lotus lifestyle vehicles, plus the dynamic development, systems integration, aerodynamic optimisation and overall driver satisfaction of the Eletre.

A new Lotus research and development facility, established in China in 2020, utilises the market’s leading intelligent technologies and digital competencies to build the Eletre – and a new generation of electric high performance vehicles – at an all-new state-of-the-art manufacturing centre. Teams at Lotus Tech Innovation Centre (LTIC) in Raunheim, Germany, have assisted with component integration, durability testing, certification and homologation, with experts from the engineering team in Gothenburg, Sweden, working on the car’s EV management systems.