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AUDI, in capital letters and without the iconic four-ring logo, is a new EV brand in China. The automaker unveiled the E SUV Concept today at the Guangzhou Auto Show. The E SUV Concept serves as the foundation for the brand’s second car, the AUDI E8 SUV.
AUDI is currently a China-only brand, launched in November 2024. Its first car, the AUDI E5 Sportback, is a shooting brake (or as Germans say – Kombi) sedan launched in September. It received over 10,000 preorders within 30 minutes. The new high-end EV brand is part of Volkswagen’s “In China for China” strategy, which aims to localise products for domestic users and address software and connectivity issues by developing products together with Chinese partners.
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