BMW unveiled the M Concept Neue Klasse on Friday, offering a sneak peek at the all-electric quad-motor i3 M EV.

 BMW is preparing to launch the first all-electric M3 EV
The BMW M Concept made its global debut at the 24 Hours of Le Mans on Friday, showcasing the luxury brand’s new design for its upcoming performance EVs.

“The new BMW M design language forms the expressive spearhead of the Neue Klasse,” BMW M boss Oliver Heilmer said, adding that the project is “truly special to me because it carries the BMW M character into a new era.”

That new era will begin in 2027, starting with the electric BMW M3. The M concept clearly has a much more aggressive look and stance than the standard i3, with a modified front end and added M features.